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Stand MSG E4509 We wish to introduce one of our latest retail recruits, 'hart & heim' a design and accessories specialty shop located in Westfield Bondi Junction. They also have an extensive online product catalogue and are distributors for some of the most recognized designs in Australia. Check it out on www.hartandheim.com.au. Hart & Heim will represent us at the upcoming GHA & Reed Gift Fairs in Melbourne. You are invited to come along and visit them at stand MSG E4509.
Recap... It is time for a years recap and it has been a hectic one. 2xO is turning one this month and our achievements have been significant starting with the launch of our website and our business; we were awarded a gold medal for our website efforts by the Australian Web Designers Network in late 2006 and took our first steps into the crowded world of brick and mortar by finding our first retailers. Since then many have joined. We've experienced the buzz of trade fairs and media recognition. Our small family of three has quickly grown to a large one, based on today's standards anyway (as below)... But most importantly we enjoy what we do and we are by far not done yet. We wish to thank believers and supporters and hope that the coming year will fill last year's footsteps and even outgrow them!
'Sweet Child O' Mine...' beach tote(also called the 'logger'; plenty of room for your king size towel, flippers and goggles, you can even throw in your picnic necessities to complete the Saturday arvo beach experience) laptop sleeve(comes in 3 sizes, 13, 15 & 17 inches - for Powerbook & MacBook Pro users) fire belt & fortune cookie(test driven in the hardest of conditions these accessories made from condemned fire hose will survive more than the ordinary assault) fire bag(l & xl) (in these bags you can drag even more of your personal belongings through the heat of the Australian summer)
The word is spreadingThe word is spreading, online and offline. 2xO™ has been featured in various renowned national and international magazines and fashion blogs that reflect new trends and claim to have found the next hottest thing. This is of course great news for us at 2xO™ and indeed our concept stands well next to Al Gore and the topical subject of global climate change. We only hope that this interest isn't a trend as we are not stopping here! It is essential that the concept behind 2xO™ as well as what Al Gore and all that his name has come to represent becomes fundamental in the approach to our everyday lives. It is with this spirit that we will make a difference!
Facts on PVC (Polyvinyl Chloride) - Is recycling an option?As a reminder from our last newsletter: it is estimated that the global annual production capacity of PVC will reach 40.33 million tons in 2007, with total consumption of 34.39 million tons. In the late 80s, PVC recycling was promoted by the industry in order to make it more acceptable to the public and to prevent government action to limit PVC production and use. Unfortunately, PVC recycling is not the answer. The amount of PVC products that are recycled is negligible, with estimates ranging from only 0.1% to 3%. PVC is very difficult to recycle because of the many different formulations used to make PVC products. Its composition varies because of the many additives used to make PVC products. When these different formulations of PVC are mixed together, they cannot readily be separated which is necessary to recycle the PVC into its original formulation. It's also virtually impossible to create a formulation that can be used for a specific application. PVC can never be truly recycled into the same quality material–it usually ends up being made into lower quality products with less stringent requirements such as park benches or speed bumps. When PVC products are mixed in with the recycling of non-chlorinated plastics, such as in the "all-bottle" recycling programs favoured by the plastics industry, they contaminate the entire recycling process. Although other types of non-chlorine plastics make up more than 95% of all plastic bottles, introducing only one PVC bottle into the recycling process can contaminate 100,000 bottles, rendering the entire stock unusable for making new bottles or products of similar quality.
Great Turnout!The annual Australian Leather, Bags and Accessories took place in February at the Sydney Exhibition Centre; it was a great success for us. The interest in our products and our concept was extremely positive and we were able to secure clients from all over the country. I have to admit though that I have a new-found respect for shop assistants and anyone who has to stand on their feet in a small area for most of the day. I can't remember ever feeling so physically exhausted! I would like to extend my gratitude to those that showed interest and support in attending our stand. We enjoyed meeting all of you.
Extension of the 2xO™ familyThis time we've been venturing into new territory by introducing a new material to our existing list of non-recyclable materials. Having fought in the hottest of battles and having been tested in the toughest of conditions by Australian heroes...the new line of bags by 2xO™ are constructed from Australian Fire Brigade water hoses that have served their purpose in countless battles saving thousands of lives, houses and bushland. Such heroic lives deserve more than ending up in a rural tip as landfill. Why not give them what they deserve, a second, more fashionable life. We are proud to welcome the next family member, the firebag, as the latest addition to our range. Check it out on our shop.
Stand: K32You will find us at the annual Australian Leather, Bags and Accessories fair 15 - 17 February 2007 at stand K32. For those interested, please contact us so we can facilitate priority and VIP arrangements. We are looking forward to seeing you in February!
Facts on PVC (Polyvinyl Chloride)At least 75% of each of our products is made from recycled materials sourced primarily from used vinyl advertising billboards. The material is designed to withstand the most extreme weather conditions. It is UV protected, water resistant and tear-proof.As one of the five common synthetic resins, PVC (Polyvinyl Chloride) ranks third in both global output and consumption. It is third only to polyethylene and polypropylene. With a good performance in physics and chemistry, PVC is not only used in the production of hard products, but also the production of soft products with additive of plasticizer. Therefore, it is widely used in such fields as industry, agriculture, construction, public utilities and daily lives.It is estimated that the global annual production capacity of PVC will reach 40.33 million tons in 2007, with a total consumption of 34.39 million tons. During 2002-2007 the annual growth rate of global production capacity and consumption will maintain 4% and 5% on average (Market Research Report of China Polyvinyl Chloride).The majority of this output will end up as landfill after its useful life!
Ho, Ho, Ho...Merry ChristmasSince the launch of our business we have learned, redeveloped and further developed until our own high standards were satisfied. The response has been overwhelmingly positive. You can find our products now around shops in Sydney and we are in negotiations with potential clients within Australia and overseas. Once again Merry Christmas, we hope you have a happy and safe holiday. 2xO™ would like to thank all of its supporters and partners, friends and family.
Extension of the 2xO™ family2xO™ started its range with a classic series of bags in 3 different sizes, billbag™, coffer and freighter. We are proud to welcome the next family member, the 'silo', as the latest addition to our range. Check it out in our shop.
www.2xo.com.au2xO™ have been awarded a gold medal at the recent Australian Web Site Awards hosted by the Australian Web Designers Network. Our site was awarded for best design and functionality.There were constant late nights and early mornings; meetings were powered by energy, ideas and coffee. However, the infinite patience, professionalism and extensive knowledge of our web developers demonz media allowed us to realize our vision resulting in what is now our home within the maze of the WWW.
Launch of the 2xO™ websiteIt has been a hectic six months, dominated by intensive research and development efforts which resulted in the realization of our products.The ongoing excitement peaked with the creation of our website which officially launched our business at the same time.
coming soon...
2xO™ – bags for individuals